Adams & Knight Marketing Blog

Like ’em or hate ’em digital displays are still a growing ad medium. To finetune your strategy for leveraging them in your next campaign, use the tips our creative director, Pat Dugan shares in this new blog.

Frustrated with using Twitter? Chances are, you’re going to love the changes our content marketing and public relations pros suggest for making it more marketer friendly in our latest Insights blog. 

What’s the secret to video success on Facebook? In this Insights Blog, we share five tips that can make videos more effective for marketers.   

The future of marketing is no longer about getting consumers to read ads and watch commercials. Today, it’s about giving them something they need and want in return for getting exposed to your brand. It’s known as value creation and you can read more about it in this Insights blog. 

Keeping up with the constant changes in how content is created and consumed can seem overwhelming. That’s why you’ll want to find out what three current trends you need to pay attention to . . . if you’re focused on creating effective content for your organization. 

Wondering if online digital display ads are still worth it? Here are a few compelling reasons to keep them in an integrated marketing mix. 

What are the key trends in digital that marketers should make sure find their way into their strategic plans this year? Here are the top six from our VP of Interactive Services, Ryan Jakubowski.   

How do you get new and exciting features for your product to stand out in a crowded market — and stick in your customers’ minds? Our creative director Pat Dugan shares three tips in this article that can help marketers find the true benefit of each one to target consumers’ hearts — and minds.

Today, social media has given healthcare marketers (indeed, all marketers) an enormous opportunity to reach out to target audiences, engage them and build loyalty for their healthcare services. Yet, many have yet to tap into this economical and uber effective way to market. Read this to learn why you must integrate a social marketing strategy into your marketing mix—now!

Branding isn’t what it used to be.  

Thanks to the evolution and dominance of the digital landscape all around us.

Building a brand no longer begins and ends with a corporate standards manual. It now involves much more than choosing company colors, standardizing layouts, and designating “logo police.” Not that’s there’s anything wrong with that. It’s just that these actions are no longer enough.