Adams & Knight Marketing Blog

Like ’em or hate ’em digital displays are still a growing ad medium. To finetune your strategy for leveraging them in your next campaign, use the tips our creative director, Pat Dugan shares in this new blog.

Attendees at “South By”, the annual conference for creative and branding professionals, recently got the scoop on the latest news, trends and best practices for interactive and digital marketing from industry pros. Didn’t have a chance to attend? No worries. Our creative director was there and shares his insights in our latest marketing Insights blog.

Frustrated with using Twitter? Chances are, you’re going to love the changes our content marketing and public relations pros suggest for making it more marketer friendly in our latest Insights blog. 

What’s the secret to video success on Facebook? In this Insights Blog, we share five tips that can make videos more effective for marketers.   

Consumers have more choice then ever when it comes to what to watch on TV—and how to watch it. However, the Super Bowl remains the perennial exception to the rule. Still a true cultural event, every year it draws in hard-to-reach consumers spanning generations and demographics that might otherwise zip through commercials. 

The future of marketing is no longer about getting consumers to read ads and watch commercials. Today, it’s about giving them something they need and want in return for getting exposed to your brand. It’s known as value creation and you can read more about it in this Insights blog. 

Keeping up with the constant changes in how content is created and consumed can seem overwhelming. That’s why you’ll want to find out what three current trends you need to pay attention to . . . if you’re focused on creating effective content for your organization. 

Wondering if online digital display ads are still worth it? Here are a few compelling reasons to keep them in an integrated marketing mix. 

Wondering how your team can leverage all the research available on millennials? In our latest Insights blog, SVP, Marc McFarland translates some of the key insights on this influential demographic and tells how financial services marketers can incorporate them into effective marketing programs. 

Valuable, relevant content is what everyone from consumers to C-suite executives craves today. Challenge is: how do you keep it flowing? Try these four tips our content marketer, Karen Belletsky, shared with PR News.